Your brand,
on real shelves,
fast.

ShelfLaunchPune piggybacks on the Jaambu network to get homegrown/bootstrapped food brands into 300+ stores across Pune — no upfront costs, no cold calls, no guesswork. You make great food. We handle the shelf. This offer is only for Pune, not Mumbai where Jaambu is sold via a a separate independent distributor in about 100 stores in Navi Mumbai. Jaambu owns its distribution in Pune City.

List Your Brand How it works →

300+ Stores in Pune And growing every month

Jaambu's network · your brand

How it works

From kitchen to shelf
in four steps

We've spent years building the retailer network. You just need a great product.

Apply & Onboard

Tell us about your brand. We review your product, pricing, and packaging — no lengthy pitch decks needed.

We List Your Product

Your brand gets placed into Jaambu's 300+ store network, backed by years of existing retailer relationships.

Salesman Does the Rounds

Our feet-on-street keep your product visible, replenished, and recommended at every store.

You Grow, We Bill

15% distributor margin on units sold. 25% retailer margin recommended. ₹15,000 salesman fee billed end of month. Nothing else.

Transparent pricing

Simple, performance-
aligned fees

Industry-standard margins, transparent structure. No listing fees, no surprises — just distributor margin, retailer margin, and a salesman on the ground.

Distributor Margin

15% of MRP

This is ShelfLaunchPune's standard distributor margin — charged on every unit sold through our network. Industry-typical for FMCG distribution in India.

Monthly Fee

₹15k/mo

Covers your dedicated salesman — visiting stores, pitching your product, and keeping shelves stocked. Billed at end of each month.

Retailer Margin

25% of MRP

Our recommended retailer margin. Unknown brands typically need to offer at least this to get stocked — it's the market standard, and we price accordingly so your brand gets taken seriously.

✓

No upfront fees to get started. You pay our 15% distributor margin only on units sold, plus the ₹15k monthly salesman fee. Budget ~25% retailer margin on top — that's industry standard for new brands getting shelf space, and it's what makes retailers say yes.

Who this is for

Built for brands
making the leap
to physical retail

DTC food brands that have validated online and want their first physical retail presence
Homegrown/bootstrapped brands with strong products but no existing distributor or retailer network
Founders who can't afford a full sales team but need shelf visibility to grow
Brands that want real consumer feedback through store-level sales data
Products that benefit from impulse purchase — snacks, beverages, condiments, packaged foods

"Getting into retail is the hardest part. The network already exists — you shouldn't have to build it from scratch."

— The ShelfLaunchPune philosophy

FAQ

Questions we always get

Straight answers, no fluff. Still have something? Just reach out.

We focus on packaged food products — snacks, beverages, condiments, ready-to-eat, specialty foods, and similar categories. Products need proper labelling and FSSAI registration. We evaluate each brand individually, so reach out even if you're unsure.

We charge 15% of MRP on every unit sold — this is our standard distributor margin, in line with what FMCG distributors typically charge in India. If your product's MRP is ₹100 and 50 units sell, we bill ₹750. The retailer's margin is separate (see below).

A dedicated salesman who physically visits stores, pitches your product to shopkeepers, ensures placement is maintained, handles replenishment, and reports back on feedback. Think of it as a part-time sales rep for your brand, billed at end of each month.

We recommend budgeting 25% of MRP as retailer margin. This isn't arbitrary — unknown brands typically can't get stocked for less. Retailers take a risk on unfamiliar products, and a 25% margin is what makes them say yes. Factor this into your MRP when pricing your product.

Not at all. ShelfLaunchPune is built for early-stage and homegrown brands taking their first step into retail. If you've been selling online, at markets, or even just to friends and family — that's enough. Product quality, packaging, and FSSAI compliance are what matter.

Once approved and onboarding paperwork is done, we typically get your product into the first stores within 2–3 weeks. We start with a subset of stores best suited to your category, then expand based on initial sell-through.

Yes. There's no long-term lock-in. We work on a rolling monthly arrangement for the salesman fee. If you want to pause or exit, give us notice and we'll coordinate a clean offboarding. We'd rather you grow with us than feel trapped.

Jaambu is our hero brand — a homegrown Pune product that built its own distribution across 300+ stores in the city. ShelfLaunchPune opens that same network to other brands. When you partner with us, you're riding on years of retailer trust and on-ground presence — not starting from zero.

Your brand,on real shelves,fast.

From kitchen to shelfin four steps